At this time, the role of advertising began to become more and more important. At this stage, the main medium for most consumers to obtain information is television, newspapers executive email list and magazines, especially CCTV. At that time, whoever could get the "Beauty King" of CCTV would make a sensation in the whole country. Before the product was produced, there would be a large number of dealers queuing up executive email list in the factory to get the goods. Until the current 4.0 commercial stage, even if you advertise on CCTV every day, your products may not be sold.
Today's consumers' information channels are no longer the centralized media (CCTV, etc.) of the past, but diversified media methods - TV, websites, social platforms, offline executive email list subway advertisements, elevator advertisements, etc. In particular, the popularity of social media such as WeChat and Douyin has become the main way for most young consumer groups to obtain information. In addition, a media platform executive email list is not only information display, but also product purchase. For example, I saw a video of a fruit on Douyin, I thought it was good, I could click on the product link to buy it, and then wait a few days for the logistics.
To be delivered to my house (even the same day). This connects the previously separated information flow (seeing product information), cash flow (purchasing orders), and logistics executive email list together. Even if I go to the mall and see a nice piece of clothing, I don’t necessarily buy it here. I can use Taobao’s photo-scanning function to know the price comparison of this piece of clothing on the Internet and other consumers’ opinions on this piece of executive email list clothing as soon as I scan it. Product reviews, and then decide whether to buy this product or not. At this time, the product itself has also become a medium.