Since February we ve been observing the following shifts in consumer behavior on our platform Local searches remain relatively stable Map views are down significantly Requests for directions are also down Call volume is largely unchanged A closer look at global Uberall data for three specific business categories gyms supermarkets and hotels reveals significant changes since February Gyms more website views more calls significantly fewer directions Supermarkets more visits more calls more directions Hotels fewer calls fewer directions fewer website views Changing consumer behavior by category Near Me as plan B for online shopping My own experience has shown that people may use the Near Me search as a kind of plan B when they can t find certain items at their regular online retailer If a product isn t available in a brick and mortar store customers will search in usually online at Amazon afterwards.
If they don t find what they are looking for here either the whatsapp mobile number list use the Near Me search to find the desired product. For example an American friend recently told me that he uses Clorox wipes to disinfect doorknobs. I liked the idea as a Corona protection measure so I first looked for the wipes online on Amazon where they were currently unavailable. However I discovered something else Clorox wipes near me was pretty high up in the list of search suggestions. So there are many customers looking for it. Clorox wipes nearby The top hit for the English search is Tom s Guide with recommendations on where to buy Clorox wipes online and offline sites like this offering shopping tips for hard to find items are a coronavirus SEO tactic by the way. It may still be pure at the moment That may be speculation but I suspect that the typical order of this buying process is shifting ie online first then Near Me search.
However this is just one example. The numbers above make it clear that local search and near me search continue to be used more maybe just as much as usual. What is changing is our behavior depending on how the virus impacts and restricts ours has everyday life. It s about getting through the crisis. Any consumption beyond that is secondary – at least for the time being. Trends in digital marketing for Digital marketing has developed rapidly in recent years. Web. with machine learning met averse. Is just one example of the enormous leaps. And so far there is no end in sight to the development. But what changes can you expect this year We surveyed digital marketing experts and quickly uncovered a consensus about the hybrid customer experience. Customers want to switch seamlessly between online and offline channels.