Probably the most interesting result was not the confirmation that word of mouth also had a huge impact directly in the neighborhood, but the reactions of neighbors after the experiment clarified. No negative reactions. The community was neither betrayed nor lied to. They even admitted to continuing to buy the recommended products. Even after declaring that even the recommended products are hated.
The neighbors are convinced of the products. They were Philippines WhatsApp Number List sure the Mogensons would only recommend products that would benefit their own friends. Mogensons don't like their product, because that's a condition of participating in the experiment. Hypothetically recommended brands seem to be stored elsewhere in the brain.
Recommendations are viewed as personal experiences, more memorable and accessible. A third of the neighbors passed on the Mogensons' recommendations to other friends. Another month after the clarification, the recommended brand was recalled. It turns out that these are remembered better than average. Barely remember ads for simultaneous consumption.