Management fee for $7,500 of ad spend works out to $1,500 a month, which puts you in the sweet spot for hiring an agency. This time, however, outsourcing your digital marketing so you can scale will only eat up 25% of your monthly profit (vs 40% for the phone accessories business). Odds are, that’s a much easier investment to make. Obviously, these are grossly oversimplified scenarios, but they highlight how profit per customer can influence your decision to outsource or manage things in house. Total sales and net monthly profit were identical for both of these business, but because the gross profit per customer was so much higher for the HVAC business, hiring an agency was a much more affordable option.
The higher the lifetime value of your Whatsapp Database sales, the more marketing spend you can justify to get them, and the more good an online marketing agency can do you. A good agency can leverage the expected value of your sales to improve marketing and generate more customers in the future. 3. HOW MUCH OF YOUR BUSINESS IS FROM NEW CUSTOMERS VS. EXISTING CUSTOMERS? The higher your turnover rate is, the better your marketing needs to be. For example, if you make industrial grade diamonds, odds are that there are only a few companies looking to buy what you’re selling (and you probably already have relationships established with all of them).
Additional marketing won’t do you much good at this point, so you may not have much to gain from hiring an agency. On the other hand, if you make diamond engagement rings, then your customers (hopefully!) only need to buy one in their lifetime. You need to be constantly attracting new bachelors in order to keep your company from going under. In this case, the expertise of a marketing agency may be absolutely critical to the success of your business.