It mostly appears in the field of pre-employment tutoring, relying on a large number of part-time teachers to provide personalized services to job-seeking students. This form is highly similar to study abroad institutions, and there is no need to discuss too much. 3) Content + Service Not only does it produce its own content, but it also connects a large number of companies with recruitment needs at the back end to provide student job search services. Traditional offline players basically appear in this form. 4) Platform Most of the content is provided by others, and only the general direction of topic selection and quality control are carried out internally.
A large amount of high-quality content is gathered through the platform, and community operation services are used to gather high-quality students, and finally form a brand effect. In short, the player models entering the online vocational education Fax List market are quite diverse. There are traditional offline institutions exploring online, and institutions that do in-house training hope to open up the C-end market, talent communities hope to monetize through education and training, and even the transformation of overseas institutions after they hit the ceiling. 3. Reasons why the unicorn has not yet run out But why hasn't a unicorn company emerged in the online vocational education track? In the past impression, there is demand in the industry itself.
Under the dual drive of policy and capital, many projects can be implemented and promoted quickly, and the results can be achieved quickly. However, vocational education is clearly an exception. Although the state has been vigorously advocating vocational education and promulgated various favorable policies, compared with general education, vocational education has always seemed to give people a tepid feeling. Why? 1. Market segmentation, it is difficult to expand the classification The vocational education market is a vertically segmented market with fragmentation, large differences in educational content and weak connections.