they tend to buy products in bulk. Yes, so is back-to-school shopping. When I looked at keyword bulk on my keyword analysis tool, there was an incredible increase in school-related products sold in bulk. Padded Backpacks have seen a jaw-dropping increase month-on-month from March to December. One of the reasons this piece backpack is such a hit may be that groups of parents buy together for multiple children such as cousins and relatives. Bulk buy back to school. In-store shopping is back in vogue A survey by Deloitte found that of parents plan to do most of their shopping in-store. I don't know about you, but I didn't expect that.
The trend has leaned heavily towards online shopping over the industry email list past few years, so a return to in-store shopping is surprising. However, this may be related to labor shortages that lead to increased shipping times for most commodities. For many shoppers, it's also easier to find similar products if the item they want is out of stock when they visit the store in person. But what are people actually buying? The average household is forecast to spend more dollars on back-to-school shopping this year than last year. That means the industry is on track to earn around $100 million this quarter.
That's where all the money goes. From the point of view of revenue growth month-on-month in popular categories, equipment, software, and electronic products ranked the top three, with growth of , , and , respectively. The best categories for back to school are based on Amazon spending. However, if we look at the change in total product views, apparel soars to the top spot with 100 million views. Interestingly, this shows that shoppers are paying more attention to clothes but spending more on equipment. Does this fit with the back-to-school shopping trend? Dare I say that. If you have a big list, you check off all the items you need, and buy them first.